A few things to consider

Before you start branding or re-branding your business, there are a few key elements you should consider that can make your life easier in the long run. We have outlined 5 of the most common mistakes we see when people build businesses without considering their brand.

01. Undervaluing the purpose and importance.

Ofter when people start a new business, it is easy to get caught up in the planning, the product, the management and the sales. This can lead to a lack of enthusiasm around brand and identity. HOWEVER, if there is no brand, there is no identity, and if there is no identity, there are less sales. Considering your brand before you launch your business, or re-developing it during growth can lead to increased user engagement, trust and desirability of your products or services.

"If there is no brand, there is no identity,and if there is no identity, there are less sales"

Candid Media

02. Thinking about graphics before stories.

When people think about branding they think about logos and business cards, but not what those objects are saying. People are emotional, not logical. Humans are far more drawn to stories than facts. If you can communicate the story of your business through your graphical communications, you are on your way to a successful brand identity.

03. Not thinking about your future.

When starting a business, you will have considered your preferred target audience and demographics. However, when thinking about your businesses brand, you should also consider your future goals, and the audience related to those goals. For example, if you are just starting you may have a narrow field of potential customers, as you grow this might widen. How can your identity adapt to growth? Is your communication able to diversify it’s messaging to cater to new audiences and stories? These should all be considered when developing your brand.

"Your logo is the gateway to the rest of your story."

Candid Media

04. Being content with only a logo.

When it comes to your business, your logo is not everything. It is simply a memorable emblem or word people attach to your product or service. However, it should be innately linked to your other assets and communication tools.

If you were to only create a logo, and no supporting materials, how are people possibly going to understand your brand? Your logo is the gateway to the rest of your story.

05. Not using a professional.

When developing a brand, it is important to enlist the services of a professional. There are many elements that go towards creating an identity that can grow alongside your business and represent you honestly, and accurately. The person or team that you work with should have experience in the field, understand your business thoroughly, as well as consumer psychology, advertising, marketing and have a well developed knowledge of design.

We hope you have found some value in this article. Feel free to share it with anyone you think may benefit from these tips. 

If you would like to talk with us about how we can help you develop or grow your brand, please do not hesitate to message us for a free no obligation consultation.

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